[podcast src=”https://html5-player.libsyn.com/embed/episode/id/14546273/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/ed3e35/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”” download_link_text=”” primary_content_url=”http://traffic.libsyn.com/engagingvoices/Stephen_Melanson.mp3″ theme=”custom” custom_color=”ed3e35″ libsyn_item_id=”14546273″ /]

Verbal branding and simplicity in business. That’s what Stephan Melanson, founder of Melanson Consulting, talks about on this episode of Engaging Voices.

This Weeks Engaging Voice:
Stephen Melanson
Founder, Melanson Consulting
https://www.linkedin.com/in/stephenmelansonconsulting/

Show Notes:
Stephen Melanson is the President of Melanson Consulting, which was founded in 2004.

He is a leadership consultant, speaker, Verbal Branding expert, and – as featured on Forbes.com – originator of the only ‘Differentiation and Business Simplicity’ platform of its kind worldwide.

Stephen helps businesses grow faster, unify people, and simplify their strategy. He is a service provider and educational partner for individuals and small through Fortune 100 firms.

On this episode Stacey and Stephen talk about…

• Intro from Stacey
• What Stephen wanted to be when he grew up and how that plays out today (3:18)
• How Stephen shifted from pro tennis player to verbal branding expert (6:25)
• What is verbal branding and why it’s important for business (7:37)
• Challenges to verbal branding and differentiating yourself (11:30)
• Simplicity as a business model and what that means (19:30)
• Examples and criteria of verbal branding (22:30)
• On being a communicator and practicing what you preach (30:45)
• Stephen’s final thoughts and insights on how to make your verbal brand simple (36:00)